The Blurb

By Ashraf Al Shafaki

Description

The blurb is a brief description of the workshop that allows prospective participants to know about the workshop and make a decision on whether to attend it or not.

Uses

The workshop blurb can be used in a number of places to promote the workshop such as in:

  • Flyers, brochures, pamphlets and leaflets
  • Magazines
  • Newspapers
  • Newsletters
  • Email campaigns
  • Facebook groups, pages and profiles

Sections

Workshop Name

Select a name for the workshop that is:

  • Short
  • Descriptive
  • Easy to comprehend
  • Catchy
  • Free from difficult words

Objectives

List the skills, knowledge and behavior a participant should be able to gain after participating in the workshop. You can start listing the objectives using a sentence such as: "After attending this workshop you should be able to:".

  • Start skill items with action verbs. Example: "Drive a car smoothly in crowded areas."
  • For knowledge items start with the word "Understand". Example: "Understand the underlying mechanism of how the gearbox and clutch system of a car works."

The objectives section of a workshop blurb acts as an enticing part that should attract a prospective participant to make the decision of joining the workshop by catering to his needs and desires.

Outline

List the headlines of the content that will be covered during the workshop. You may divide under the number of sessions that will be delivered during the workshop.

The outline helps a prospective client determine the richness of a workshop and the type of content it covers. This helps him make a decision whether or not to attend the workshop.

Trainer

A brief description about the trainer should also help a prospective participant make the joining decision. This section should include:

  • Name of the trainer
  • Field of specialization
  • Any relevant educational credentials
  • Previous experience in training
  • Select list of clients
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